My role
Creative Services Specialist
Who I Worked With
Brand Consultant, Marketing Director, Marketing Managers
Deliverables
Brand Guidelines
Iconography Package
Logo & Social Media Animations
Social Media Graphics
Display Ads
Landing Page Concepts
HubSpot Email + Email Banners
YouTube Thumbnails & Video Editing
One-Pagers
Infographics
Tradeshow Signage
Iconography Package
Logo & Social Media Animations
Social Media Graphics
Display Ads
Landing Page Concepts
HubSpot Email + Email Banners
YouTube Thumbnails & Video Editing
One-Pagers
Infographics
Tradeshow Signage
Process
Collaborate > Brainstorm/Research > Design > Delivery
Research
Research played a large role in which direction I structured the brand visuals. The team conducted a brand analysis to compare our competitors and explored other successful brands. This supported us in determining where to start pushing the Outcomes brand in a bolder, more tech-savvy, futuristic direction.
Previous OutcomesMTM Brand Before Revamp
Pushing The Brand
Brand Guidelines
Iconography Pack
Logo + Social Animations
Social Ad
Display Ads
Impressions: 40,100 | Clicks: 155 | Click-Through Rate: 0.38% | Average 6-Month CTR Benchmark: 0.15%-0.20%
Impressions: 12,500 | Clicks: 292 | Click-Through Rate: 2.34% | Average 6-Month CTR Benchmark: 1.48%
Animated
Landing Page Concepts For New Products In Development
New tech products to be pitched to major stakeholders. These were concept landing page ideas for Shuddle and Lunur.
HubSpot Email
E-mails Sent: 76,443 | Open Rate: 27.44% | Total Clicks: 553 | Click-Through Rate: 0.73%
Custom Email Banners
Email Headline 1: Tap into the exponential growth of pharmacy
Email Headline 2: Ignite your brands with instant connections
Email Headline 3: Phygital is the north star of consumer experiences
YouTube Thumbnails
One-Pager
Infographic
Tradeshow Signage
